Sony TV Spotlight: See What’s New in 2021


Is it time to upgrade your home media room with a new Sony display?

These days, display technology is evolving and advancing at whiplash speeds. As one of the largest manufacturers of consumer electronics, Sony continues to keep pace year after year with faster, smarter and more intuitive televisions. This year is poised to be one of Sony’s biggest years yet as they introduce the world’s first televisions powered by the Cognitive Processor XR, which replicates the way humans see and hear.

If you’re considering an upgrade to your home media room or home theater in Charlotte, NC, keep reading to peruse Sony’s 2021 lineup and the newest features available on Sony TVs.

SEE ALSO: How to Hide the Technology in Your Living Room


Standout Features

What new and returning features can you expect from Sony’s impressive lineup in 2021?

  • The Cognitive Processor XR. The Cognitive Processor XR is Sony’s most ambitious release this year. The AI-driven processor uses cognitive intelligence to deliver an optimal AV experience based on how people see and hear the world.
  • Google TV. All 2021 models use the Google TV smart platform, where you can browse for content, bookmark shows and movies, and organize your favorites on a single dashboard.
  • Netflix Calibrated Mode. Carried into 2021 as a favorite feature from last year, Netflix Calibrated Mode upscales original Netflix content and displays it as the creator intended it to be seen. Additionally, this year’s high-end TVs come with IMAX Enhanced, which delivers IMAX remastered pictures and sound for compatible content.
  • Bravia Core. Bravia Core is Sony’s exclusive movie streaming service. It features a wide selection of IMAX Enhanced movies, Sony’s latest box office releases, and other new and classic films at 4K HDR quality levels.
  • HDMI 2.1 compatibility. Gamers, rejoice — HDMI 2.1 supports higher video resolutions, higher refresh rates, and low latency for high-quality graphics and smooth response during game-play.
  • Enhanced audio technology. High-end Sony models support Dolby Atmos, 3D Surround Upscaling, and Acoustic Multi-Audio. Sony’s Acoustic Multi-Audio technology enables sound to follow the action across the entire display screen, resulting in a more life-like and dynamic audio experience.

Master Series

In 2021, Sony is upgrading its Master Series with two new additions: The Z9J 8K LED TV and the A90J 4K OLED TV. The Z9J is Sony’s only new display featuring 8K resolution, while the A90J is Sony’s new flagship OLED TV this year. One standout feature exclusive to the Z9J is the Contrast Booster 15, which optimizes overall contrast by enhancing brightness and black levels on-screen. Other cool features included with the Z9J are X-Wide Angle (for optimal viewing from any angle) and X-Anti Reflection (for minimal glare).

Middle Range

The A80J 4K OLED is Sony’s scaled-down OLED offering this year. The X95J 4K LED and X90J 4K LED models don’t have all the features the Z9J 8K LED model does, but they offer fantastic quality for a more affordable price. Sony’s middle range options come with the features listed in the “Standout Features” section, including the Cognitive Processor XR. In addition, X95J and X90J models have Contrast Booster 10, X-Wide Angle, and X-Anti Reflection features. They’re both full-array LEDs with superb backlight control for inky blacks and enhanced contrast and brightness.


Sony’s most budget-friendly new offerings are the X85J 4K TV and the X80J 4K TV. You lose the Cognitive Processor XR for these models and have the Processor X1 in its place. Additionally, these models lose Netflix Calibrated Mode, IMAX Enhanced, Acoustic Multi-Audio technology, and 3D Surround Upscaling. They have Contrast Booster 5 but no X-Wide Angle or X-Anti Reflection features. Finally, these models drop from full-array LEDs to edge-lit LEDs. 

Need help choosing the right display for your home media room or theater? Reach out to your local television experts at The Integrated Home to speak with our experts about the newest display technologies on the market. Call us or fill out an online contact form to get in touch. We look forward to working with you!

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